CNNIC： China, the scale of billions of dollars web game users

Xinhua Beijing May 30 (Xinhua Zhou Wenlin) China Internet Network Information Center (CNNIC) recently released "2010 Survey of Chinese web game" shows, as of April, the scale of China's web users has reached 105 million games, which Social class was 92.09 million users web games, web games large scale 23.84 million users, single page size of 37.91 million game players, of which there are three games of users were involved in the "coincidence", three showed significant differences between Web Games Feature.



The report shows that the proportion of social networking website to use as much as 87.7% of the game, is the largest web users type game, with great commercial value, social class web games can enhance the social networking site's users sticky.



This business value is seen in the ads on acceptance. The report shows that 71.3% of the social game players seen in the product placement, but in this crowd, made it clear that customers will buy advertising products compared to 2.2%. In contrast, the traditional web advertising rate in the one-thousandth of users click around, so better social web game advertising.



On the other hand, social class web games can enhance user stickiness social networking site. CNNIC survey showed that in the question and "no game function you will use the social networking site", the 27.4% of users made it clear that will not do, 45% indicated that they might give up. Therefore, CNNIC analysts believe that the community site, the future should pay more attention to social class web game product innovation and quality improvement, in order to attract users.



The report shows that, as of April, large scale web game users to 23.84 million, of which 44.3% of large-scale web game users spend in the game had produced. Years from the users point of view, the age of users in more than 3 years the proportion reached 60.9%. CNNIC analysts believe that higher pay, long service life, these two features mean that large-scale web users have greater profit opportunities for the game.



The report also shows that as of April, single web page the user scale will reach 37.91 million games, web games than large-scale users. Moreover, the network age of six months following the game single page the user is higher than the social and large-scale web game users. The report concluded that the larger size and new user group of users, means that there are some stand-alone web potential value of the game.



But the report also pointed out that the single page mode is the game advertising profits, while foreign stand-alone value-added services web game developers have applied to the single game, single domestic game needs to continue to dig their own web potential value.



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